Digital Marketing Manager

Company: Brivo
Location: Bethesda
Posted on: March 26, 2020

Job Description:

About the Role

As the Digital Marketing Manager, you will support and grow our demand generation activities using digital campaigns. You will develop and optimize online programs that are geared towards increasing the overall lead flow for the company.

If you thrive on building creative campaigns, analyzing data, and are innovative in your thinking, this position is for you!

In this role, you will also be responsible for:

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• Campaign creation. You will manage end-to-end digital campaigns by utilizing a range of techniques including SEO, paid search and social media
• Campaign management. You will look for new areas of opportunity through keyword analysis, campaign strategy, ad copy, bid management, ad quality, ad click through rate, CPA optimization and landing page testing.
• Managing monthly PPC budget and optimize that budget for both lead gen and brand
• Campaign Optimization. You will build, manage and optimize campaigns in Google Adwords, LinkedIn and Facebook
• Account strategy. You will evaluate and make recommendations to prepare for changes and/or test new opportunities based on current market dynamics and competitive bidding
• Competitive insights. Youll need to be able to analyze competitive and market trends and recommend tactics for campaign strategies
• Reporting. You will set up conversion goals, obtain, analyze and translate data using Google Analytics and other advertising platforms into actionable insights. Youll also be expected to synthesize information and present concise analyses to executive team regularly
• Driving innovation and implementing testing strategies to continually uncover optimization levers. Youll need to be knowledgeable on building hypothesis and executing A/B tests using Optimize or other technologies.
• Managing the Brivo Blog and creating a content calendar of promotions
• Managing product promotions on the current Brivo website
• Tracking Online Marketing and Paid Search trends and maximize our return on investment.
  
  About You
  
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  • Bachelors degree in Marketing, Communications, Business Administration or related fields
  • A minimum of 5 years of experience with SEO and Search Engine Marketing, including Google AdWords and Google Analytics (or other Web Analytics tools)
  • Experience with organic and paid placements in social media platforms such as Facebook and Linkedin
  • Working knowledge of CMS and Landing page tools
  • Skilled writer (writing portfolio required) and writing for the web, PPC and conversion
  • Experience with specific tools like Wordstream, Optimizer, ZoomInfo, LeadPages, D&B etc. preferred
    
    About Us
    
    Brivo is the original innovator of cloud-based physical security solutions for commercial buildings. Our mission is to make the world a safer place by providing a subscription-based service for securing buildings using reliable, convenient, scalable, cyber-hardened technology. Every day this mission becomes more important as our world becomes more complex and more divided, and the nature of threats evolves faster than most observers can follow. Join a team thats passionate for the business, its values, and building simply better security.
    
    Some of Our Perks
    
    Discretionary time off, professional development opportunities, 401(K) match, paid parental leave, fitness center reimbursement, commuter stipend, health insurance, company-sponsored outings, unlimited [free] snacks, and lots of breakfasts & lunches.
    
    Brivo is an Equal Opportunity/Affirmative Action Employer
    
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Keywords: Brivo, Bethesda , Digital Marketing Manager, Advertising , Bethesda, Maryland