Marketing Cloud Automation Specialist

Company: AccelerEd
Location: Bethesda
Posted on: November 16, 2021

Job Description:

The Marketing Cloud Automation Specialist will support the continued growth of the Salesforce Marketing Cloud (SFMC) solution. This role will be responsible for, but not limited to, gathering requirements, configure/build/customize and support the Salesforce Marketing Cloud application while guiding the overall direction of our Marketing Cloud instance. This role will focus on the development of email communications leveraging Content Builders tool, HTML and CSS where necessary in partnership with our CRM team.RESPONSIBILITIES:

• Lead requirements conversations with end-users to identify solutions to meet communication objectives
• Design, build, test and send emails in SFMC
  • Understanding of nurture program functionality, capabilities and build upon request
  • Segment and analyze SFDC and other prospect databases to target campaigns and provide targeting recommendations
  • Application of tracking on all marketing automation tactics
  • Reporting on marketing automation programs to highlight opportunities for enhancement to improve metrics & KPIs.
  • Perform testing of emails, campaigns, pages, and data as needed and on time
  • Assist with SFMC data hygiene, system maintenance and lead management
  • Prepare and import lists into SFMC
  • Assist with marketing automation specific troubleshooting requests as submitted
    • Provide recommendations on customer journey and communication best practices.
    • Build and maintain marketing automation campaigns that nurtures prospects through email and form template creation, landing page development, list segmentation, scoring
    • Develop reporting and dashboards to communicate campaign and marketing effectiveness
    • Interpret and translate metrics into insightful analysis to drive change and campaign performance
    • Provide support for Salesforce and Marketing Cloud data integrations
    • Document solution and architecture decisions
    • Assist in monthly feature releasesMINIMUM QUALIFICATIONS, EDUCATION, KNOWLEDGE, SKILLS, AND ABILITIES:Education
      • Bachelor's Degree in related field or equivalent work experience.Skills & Knowledge:
        • Ability to operate in a complex, rapidly changing environment while adhering to tight schedules and budgets
        • Out of the box thinking for solutions and ideas in the email channel
        • Must have good understanding of the methodologies for email campaign management including, but not limited to, campaign set up, coding, importing data, validating, optimization, segmentation, testing, deployment, tracking, reporting, and monitoring.
        • Must have extensively used Journey Builder to design and automate responsive multi-channel campaigns.
        • Extensive understanding of email marketing best practices, inbox deliverability and CAN-SPAM laws.
        • Understanding of CRM concepts and email communications best practices
        • Basic knowledge of SQL queries API concepts a plus
        • Must have knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability.
        • Knowledge of Adobe Creative Suite a plus
        • Strong problem-solving skills
        • Act independently on routine assignments or projects
        • Able to communicate professionally, both oral and written
        • Plan, organize and multi-task to complete assignments in an efficient manner
        • Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player.
        • Strong interpersonal skills and a demonstrated track record of enabling repeatable processes, driving advancement in quality, and collaborating within a matrixed organization in a responsive and productive manner
        • Excellent communication skillsExperience:
          • A minimum of 3 years/preferably 5 years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of consistently exceeding performance goals.
          • Experience creating automated or drip marketing campaigns that include email marketing required.
          • Experience designing, developing, executing, and maintaining email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation studio, Trigger sends, Content Builder, Contact Builder.
          • Experience with developing email templates and dynamic content using HTML and AMP Script.
          • Experience creating responsive emails.
          • Experience in supporting end-users, requirements gathering and documentation
          • Experience with list segmentation and working with large data sets
          • Experience in performing email QA testing to validate email rendering and deliverability across different devices and applications, using tools such as Litmus and Return path.
          • Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio.
          • Experience with Data Extensions and SQL Queries a plus
          • Experience working on optimizing campaigns through A/B testing and multivariate testing.
          • Experience in developing scalable front-end user interfaces using HTML, CSS, and JavaScript, JQuery and Angular JS.
          • Worked extensively on Landing Pages and Microsites.
          • Worked on email reporting and tracking, recommend improvements, enhancements and testing strategies for future programs.
          • Google analytics experience required.Certifications
            • Salesforce Certified Marketing Cloud Consultant - OR -
            • Salesforce Certified Marketing Cloud Email Specialist

Keywords: AccelerEd, Bethesda , Marketing Cloud Automation Specialist, Advertising , Bethesda, Maryland