Digital Media Coordinator
Company: Auto Care Association
Location: Bethesda
Posted on: May 12, 2022
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Job Description:
The Auto Care Association is the voice for the auto care
industry---a coast-to-coast network of 500,000 independent
manufacturers, distributors, parts stores and repair shops offering
quality, choice and innovation for drivers. The Auto Care
Association keeps its members ahead of the curve so they can
continue to serve every kind of vehicle on the road
today---providing parts and services designed to make vehicles last
longer, perform better and keep drivers safer. We are currently
seeking an exceptional Digital Media Coordinator to add to our
award-winning communications team. This position reports to Auto
Care Association---s Senior Director of Communications and will
collaborate across the organization to develop and execute various
association programs that inspire and engage our members. The
Digital Media Coordinator should have the skills and creativity to
write and implement communications across a variety of platforms,
including email and website. The ideal candidate will be passionate
about the use of our technologies, learn how to utilize them to
their fullest potential and best tell the story of the association.
The Digital Media Coordinator collaboratively creates content for
all communication platforms, including website, email and social
media in a manner that is clear, engaging and meaningful to Auto
Care Association members and the automotive aftermarket industry.
Content creation includes drafting and implementing copy, shooting
and editing video, reporting, producing and voicing various types
of stories. The Digital Media Coordinator is a strong writer who
adheres to the traditional tenets of journalism and effectively
combines text, images, sound, video and graphics to tell our story.
The Digital Media Coordinator writes content for social media
posts, the website, news releases and external publications, and
isn---t afraid to learn the basics of graphic design and web
management to ensure alignment of messages across communication
platforms. In this, role you can expect to: --- Act as a brand
evangelist, drafting and editing public-facing content, including
web text, press releases, direct mail and email sends to maintain
clarity and consistency with our messaging --- Implement
communication across a variety of channels, including website,
email, press releases and more --- Provide support for management
of web content requests and ensure content meets standards for
publishing --- Actively participate in planning and execution of
web efforts --- Develop compelling, segmented messaging using a
data-backed approach to improve communication effectiveness ---
Manage a successful association blog --- Collaborate on the
development and execution of all email campaigns; activities
include writing email copy, leading reviews, and reporting on
results --- Proactively manage editorial calendars and award
opportunities --- Provide creative ideas for association
communication that go outside of the box --- Champion and promote
Auto Care Association---s mission, vision and campaigns You are a
fit for this position if you: --- Love creating content for social
media, website and print publications --- Excel at developing
original ideas for digital content --- Have experience translating
news stories and events into high quality content for digital media
platforms --- Enjoy researching, writing, copy editing, and
proofreading a variety of communications including news releases,
fact sheets, press materials, letters, reports and other external
and internal-facing copy --- Can create and edit PowerPoint
presentations or have suggestions for more engaging presentation
tools --- Are enthusiastic about proactively monitoring social
media accounts, developing content, and responding to posts to
create a closer-knit community --- Can use text, images, sound,
video and graphics to create key messages, and share stories and
information --- Have experience preparing or want to hone your
skills in digital analytics --- Are looking to increase your
knowledge and training in communications platforms such as websites
and digital publication libraries --- Have a strong drive to learn
new tools and tactics through mentorship and self-guided
professional development --- Desire to learn from and grow with a
world-class communications team Qualifications --- Formal
Communications, Marketing, Journalism, or related training --- 2
years digital media experience --- Ability to work on multiple
projects simultaneously and respond to shifting priorities ---
Enthusiasm for learning new technologies and techniques that
support evolving needs --- Ability to confidently present work and
respond to constructive feedback --- Excellent writing and verbal
communication skills. Must have the ability to communicate complex
ideas clearly and concisely. Extraordinary attention to detail a
must --- Strong editorial sensibility; able to prioritize and
distill information to achieve maximum impact; execute with a sense
of urgency --- Superior ability to write high-quality, thought
leadership content pieces. Writing skills should span various
pieces, including press releases, publication article development
and email marketing campaigns --- Knowledge of AP style and
principles of writing for the Web/rich media. --- Manage and
maintain organization of creative web content including metadata
for search engine optimization --- Experience with Content
Management Systems and HTML a plus --- Excellent project and time
management skills; creative problem-solver/solution-finder ---
Independent, proactive self-starter that doesn---t always need to
be assigned a project to stay busy --- Passion for creating and
engaging in new and innovative communications to create
breakthrough audience experiences --- Experience with marketing and
communications tools and systems --- Healthy sense of humor,
positive outlook and lover of all things team --- Automotive
industry experience or passion a plus At Auto Care Association, we
recognize and appreciate the importance of creating an environment
in which all employees feel valued, included, and empowered to do
their best work and bring great ideas to the table. We recognize
that each employee---s unique experiences, perspectives, and
viewpoints add value to our ability to create and deliver the best
possible service, technical assistance, and research to members and
partners. Diversity, equity, and inclusion (DEI) for us represent
both a business necessity and a core belief. These concepts
represent a fundamental value and code of behavior that impact our
daily interactions and decisions. DEI is the result of respecting,
valuing, and caring about others and the lives we touch through
member engagement, our products, messaging, and operations. Auto
Care Association is committed to providing an inclusive and
welcoming environment for all members of our staff and does not and
shall not discriminate on the basis of race, color, religion,
gender, gender expression, age, national origin, disability,
marital status, sexual orientation, or military status, in any of
our activities or operations. If you are a dynamic, self-starting
web professional with shared beliefs and the above qualifications,
we would like to hear from you. Please send your resume, cover
letter, and several portfolio examples to: Lea Diamond, Director of
Human Resources, Auto Care Association, at
autocarejobsautocare.org.
Keywords: Auto Care Association, Bethesda , Digital Media Coordinator, Advertising , Bethesda, Maryland
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