Digital Media Coordinator

Company: Auto Care Association
Location: Bethesda
Posted on: May 12, 2022

Job Description:

The Auto Care Association is the voice for the auto care industry---a coast-to-coast network of 500,000 independent manufacturers, distributors, parts stores and repair shops offering quality, choice and innovation for drivers. The Auto Care Association keeps its members ahead of the curve so they can continue to serve every kind of vehicle on the road today---providing parts and services designed to make vehicles last longer, perform better and keep drivers safer. We are currently seeking an exceptional Digital Media Coordinator to add to our award-winning communications team. This position reports to Auto Care Association---s Senior Director of Communications and will collaborate across the organization to develop and execute various association programs that inspire and engage our members. The Digital Media Coordinator should have the skills and creativity to write and implement communications across a variety of platforms, including email and website. The ideal candidate will be passionate about the use of our technologies, learn how to utilize them to their fullest potential and best tell the story of the association. The Digital Media Coordinator collaboratively creates content for all communication platforms, including website, email and social media in a manner that is clear, engaging and meaningful to Auto Care Association members and the automotive aftermarket industry. Content creation includes drafting and implementing copy, shooting and editing video, reporting, producing and voicing various types of stories. The Digital Media Coordinator is a strong writer who adheres to the traditional tenets of journalism and effectively combines text, images, sound, video and graphics to tell our story. The Digital Media Coordinator writes content for social media posts, the website, news releases and external publications, and isn---t afraid to learn the basics of graphic design and web management to ensure alignment of messages across communication platforms. In this, role you can expect to: --- Act as a brand evangelist, drafting and editing public-facing content, including web text, press releases, direct mail and email sends to maintain clarity and consistency with our messaging --- Implement communication across a variety of channels, including website, email, press releases and more --- Provide support for management of web content requests and ensure content meets standards for publishing --- Actively participate in planning and execution of web efforts --- Develop compelling, segmented messaging using a data-backed approach to improve communication effectiveness --- Manage a successful association blog --- Collaborate on the development and execution of all email campaigns; activities include writing email copy, leading reviews, and reporting on results --- Proactively manage editorial calendars and award opportunities --- Provide creative ideas for association communication that go outside of the box --- Champion and promote Auto Care Association---s mission, vision and campaigns You are a fit for this position if you: --- Love creating content for social media, website and print publications --- Excel at developing original ideas for digital content --- Have experience translating news stories and events into high quality content for digital media platforms --- Enjoy researching, writing, copy editing, and proofreading a variety of communications including news releases, fact sheets, press materials, letters, reports and other external and internal-facing copy --- Can create and edit PowerPoint presentations or have suggestions for more engaging presentation tools --- Are enthusiastic about proactively monitoring social media accounts, developing content, and responding to posts to create a closer-knit community --- Can use text, images, sound, video and graphics to create key messages, and share stories and information --- Have experience preparing or want to hone your skills in digital analytics --- Are looking to increase your knowledge and training in communications platforms such as websites and digital publication libraries --- Have a strong drive to learn new tools and tactics through mentorship and self-guided professional development --- Desire to learn from and grow with a world-class communications team Qualifications --- Formal Communications, Marketing, Journalism, or related training --- 2 years digital media experience --- Ability to work on multiple projects simultaneously and respond to shifting priorities --- Enthusiasm for learning new technologies and techniques that support evolving needs --- Ability to confidently present work and respond to constructive feedback --- Excellent writing and verbal communication skills. Must have the ability to communicate complex ideas clearly and concisely. Extraordinary attention to detail a must --- Strong editorial sensibility; able to prioritize and distill information to achieve maximum impact; execute with a sense of urgency --- Superior ability to write high-quality, thought leadership content pieces. Writing skills should span various pieces, including press releases, publication article development and email marketing campaigns --- Knowledge of AP style and principles of writing for the Web/rich media. --- Manage and maintain organization of creative web content including metadata for search engine optimization --- Experience with Content Management Systems and HTML a plus --- Excellent project and time management skills; creative problem-solver/solution-finder --- Independent, proactive self-starter that doesn---t always need to be assigned a project to stay busy --- Passion for creating and engaging in new and innovative communications to create breakthrough audience experiences --- Experience with marketing and communications tools and systems --- Healthy sense of humor, positive outlook and lover of all things team --- Automotive industry experience or passion a plus At Auto Care Association, we recognize and appreciate the importance of creating an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. We recognize that each employee---s unique experiences, perspectives, and viewpoints add value to our ability to create and deliver the best possible service, technical assistance, and research to members and partners. Diversity, equity, and inclusion (DEI) for us represent both a business necessity and a core belief. These concepts represent a fundamental value and code of behavior that impact our daily interactions and decisions. DEI is the result of respecting, valuing, and caring about others and the lives we touch through member engagement, our products, messaging, and operations. Auto Care Association is committed to providing an inclusive and welcoming environment for all members of our staff and does not and shall not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status, in any of our activities or operations. If you are a dynamic, self-starting web professional with shared beliefs and the above qualifications, we would like to hear from you. Please send your resume, cover letter, and several portfolio examples to: Lea Diamond, Director of Human Resources, Auto Care Association, at autocarejobsautocare.org.

Keywords: Auto Care Association, Bethesda , Digital Media Coordinator, Advertising , Bethesda, Maryland