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Direct Marketing Copywriter (Remote Based)

Company: PPD
Location: Bethesda
Posted on: June 12, 2022

Job Description:

Position SummaryThe copywriter will participate actively in creating meaningful content to help drive and deliver a clear narrative and unified voice across multiple touchpoints to attract and persuade a patient population for study trials. Has a willingness to collaborate alongside designers, digital producers, project managers, and strategic marketing planners to create assets that converts vital randomizations.Responsibilities

  • Uses creative problem-solving to come up with campaign ideas and copy for patient-facing recruitment, as well as internal creative projects to support all areas of the organization.
  • Project manages campaigns from start to finish and updates key stakeholders during various stages of the campaign development process.
  • Is a quality check to ensure all deliverables are within brand and copy style guidelines and executed to a high standard of excellence.
  • Interacts and collaborates with other groups including marketing and project managers.
  • Conceptualize and draft campaign copy across various outreach channels; develop conceptual ideas and campaigns with meaningful narratives.
  • Collaborate with key stakeholders to create an agreed upon volume of work within a specific timeframe to meet the needs of global research for clinical trials.
  • Participate in brainstorm sessions to ideate industry leading deliverables.
  • Evangelizes and educate relevant teams on audience-centric content strategy best practices as well as content governance.
  • Understands and applies audience insights, personas, messaging and competitive information to shape content strategies.
  • Identifies and recommends opportunities for content reuse.
  • Understands and leverages industry trends to ensure content quality and relevance.
  • Provides operational support for content strategy and creation, engaging cross-functional participants and managing the content calendar, workflow and deadlines.
  • Writes and edits a mix of assets in support of the content plan and in the context of messaging, brand and editorial guidelines.
  • Bachelors degree in marketing, advertising, media, film, communications or journalism or equivalent experience/training
  • Prior experience working cross functionally and with all levels of stakeholders
  • Exceptional writing skills and an ability to craft compelling messaging that moves people to action across all media
  • Understanding of the creative process and integrated marketing, including audio, video, print, experiential and digital disciplines; and know how to weave ideas and write copy across all of them
  • Ability to develop and execute big ideas from beginning to end, and keep deliverables on time
  • Excellent writing and editing skills including strong attention to detail
  • Excellent time management and organizational skills
  • Desire to work in a fast-paced, deadline-oriented environmentDiversity StatementPPD is proud to be an affirmative action employer that values diversity as a strength and fosters an environment of mutual respect. PPD is committed to providing equal employment opportunities without regard to age, race, color, pregnancy, national origin, religion, sex, gender identity, sexual orientation, disability, veteran status or status within any other protected group.

Keywords: PPD, Bethesda , Direct Marketing Copywriter (Remote Based), Advertising , Bethesda, Maryland

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