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Creative Strategist

Company: Gardyn
Location: Bethesda
Posted on: June 21, 2022

Job Description:

Our Purpose: Created by a team of busy parents, professionals, cooks, and food-lovers who care about what we eat, how we live, and where our food comes from, Gardyn designs and develops high-density, intelligent, plug-n-play vertical gardens for the cultivation of top-quality produce anywhere, all year, and in any climate.Our indoor vertical Gardyns improve lifestyle, health, and the environment by providing tasty, affordable, nutritious greens and fruits without sacrificing design, space, or resources. We are here to help shape the future of food by leveraging new technologies to positively impact the environment while giving access to healthy, tasty, nutritious food to all.Gardyn's Culture

  • Radical Candor: It is not about being right or wrong or saving face. What we care most about is making the right decisions for the company.
  • Freedom and Responsibility: Everybody at Gardyn is an adult and should be able to make the best decisions on their own with the best interest of the company in mind.
  • Impact: We want to move the needle big time in everything we do, from the way the company is working, to our business, and our customers.
  • Transparency and Collaboration: We care deeply for our customers, our colleagues, and for all that we are doing. The 'how' and 'why' matter to us. It is not about us; it is about what we want to accomplish as an organization.Your Purpose: Build and manage creatives related to Paid Social & Organic Social, working directly with our performance marketing team and Creative Director. You will need to acquire a deep understanding of our target audiences and their customer pain points and use this knowledge to own the ad creative development, conceive new ideas and report learnings.Your target is ultimately to deliver better Click-Through-Rates and better Return on Ad Spend across all our Paid Social channels (Facebook, Instagram, Pinterest, Google, YouTube), as well as to support the Organic Social team in reaching the best Engagement Rates on all our Organic Channels (Instagram, Youtube and TikTok especially).To nail your job you will:
    • Own Ad Creative Development for Paid and support OrganicWrite up creative briefs for Paid Social and coordinate the execution with all stakeholders (Performance Marketing, Brand and Creative). You own the process from idea to post-mortem.Support Organic Social with new ideas, give honest feedback and be a part of deciding which campaigns to launch on Instagram and TikTok. You will affect the strategy we execute.Work closely with the Creative team to execute new photo- or video shoots that supply Paid Social and Organic Social with new creatives every week.Take part in aligning creatives and messaging across all the brand's touchpoints: Paid, Organic, CRM, Ecomm, Influencer. Build bridges between teams.
      • Conceive creative ideas that result in high-ROI on all platformsFacebook: Deliver the creatives that take us to $2M monthly ad spend (ROAS 2.3+) by end Q4 2021TikTok: Deliver the creatives that give us the breakthrough (TOFU ROAS 2+ at $180K/month scale) by end Q4 2021YouTube: Deliver the creatives that let us build a full scale creative testing setup (test 3 new videos/week) by end Q4 2021Organic: Deliver ideas that achieve best in-class Engagement Rates
        • Be a brand steward for establishing top performing design and copy standards across key customer acquisition touchpointsEstablishes and maintains high internal quality by originating creative ideas, managing project timelines, adhering to Creative Briefs, ensuring consistency of strategic branding across all print, digital and social media mediums.Open to feedback and continuous improvement to produce the highest quality content.Developes and maintains style guide and copy templates that are within core company brand standardsWe'll love you because:
          • You are passionate about plants, cultivation practices, and food
          • You have 5-7 Years working as a Brand Advocate with proven experience in developing high-performing Facebook and digital paid media assets
          • The Gardyn Culture resonates strongly with you
          • You are a highly independent worker who can stay on top of personal workload in a remote environment
          • You are comfortable with new technologies
          • You love teamwork in a multicultural and diverse environment
          • You are a strong creative, copy and organizational skills.
          • You will provide an amazing customer experience both internally and externally
          • You work well independently, within teams, and cross-functionally between teams
          • You are organized and able to work on multiple projects simultaneously
          • You can maintain discretion and confidentiality
          • You are ownership-minded
          • You are willing to provide suggestions for improvement and disrupt current procedures
          • You are self-driven and willing to create strategic contents
          • You are a problem solver
          • You are quality oriented
          • You have outstanding listening and communication skills
          • You have a high level of comfort giving and receiving constructive feedback
          • You possess the ability to lead thinking, explain the reasoning, and present findings and recommendations in a clear and articulate manner, both in writing and verbally.You'll love us because:
            • We encourage unconventional thinking.
            • We are paving the path for innovation in homegrown food.
            • We are creating a movement bigger than ourselves that will positively enhance people's lives.
            • We practice radical candor and encourage employees to be authentic and transparent when communicating with all internal employees as well as external vendor relationships.
            • We lead with context not control and let you determine the best ways to accomplish your goals.
            • We are a wicked smart yet humble team.
            • Egos are not welcome here.
            • Gardyn embodies the start-up culture with the success to back it up.
            • Come prepared to work in a highly adaptable, fast-paced environment.

Keywords: Gardyn, Bethesda , Creative Strategist, Advertising , Bethesda, Maryland

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