Director, Digital Marketing

Company: Bluemercury
Location: Bethesda
Posted on: November 24, 2022

Job Description:

Director, Digital Marketing
Bluemercury is seeking an experienced Director of Digital Marketing to lead the strategy, implementation, and optimization of digital marketing across all digital channels.
The Director of Digital Marketing will have a successful track record of creating and executing 360 digital marketing campaigns, managing a team of channel leads, and delivering measurable results against performance metrics. This position will oversee strategy and performance to drive the marketing funnel from brand awareness to conversion across digital, from search to social, email and SMS, affiliate and programmatic.
They will support our Bluemercury digital and retail business, as well as the growth of our proprietary brands.
In this role, you will lead external partners, including agencies and technology providers, and build strong cross-functional relationships with internal teams with visibility to senior leadership. The right person for this role loves data and analytics and should be passionate about beauty, luxury retail, digital and emerging trends.
The position reports directly to the Sr. Director, Digital.

KEY RESPONSIBILITIES:

• Lead acquisition and retention strategy across Search (SEM, SEO), Social (paid and organic), Email & SMS, Programmatic (display, streaming), and Affiliate.
• Work cross-functionally to build and lead large-scale, evergreen, and seasonal omnichannel campaigns
• Manage and optimize budget, including forecasting, pacing, and efficiency updates to meet sales plans and traffic targets
• Provide regular performance reporting, insights, and analytics with strong data storytelling
• Serve as go-to digital marketing generalist while leading and developing team of channel specialists - Manage agency partners and growing portfolio of digital marketing tools to enable intense growth period - Manage and grow team of direct reports in a positive environment, encouraging curiosity, innovation, and collaboration - Stay current on evolving digital trends, technology, and best practices to present opportunities and bring new activities to life
  
  DESIRED SKILLS AND EXPERIENCE:
  • Minimum 8-10+ years of experience[GU1] in a data-driven marketing and/or ecommerce role within a retail brand environment with a focus on digital marketing, including three or more of the following core functions: search (SEM, SEO), social (paid, organic), affiliate, programmatic (display, streaming) and/or email (including SMS).
  • Minimum 3+ years in a leadership capacity, growing and building a team, and managing direct reports of varying levels of seniority. Enjoys coaching, mentoring, and developing team members.
  • Minimum 3+ years successfully managing agency partners and client/vendor relationships, including invoices and
  • Bachelor's degree in marketing, business, or related field.
  • Demonstrated experience successfully managing and optimizing a multi-million-dollar acquisition budget and taking a company through an intensive growth period.
  • Proven experience working with analytics and testing strategies to measure and communicate marketing impact. Highly proficient in the use of third-party analytics, reporting tools, and digital marketing platforms.
  • Proactive problem solver. Ability to quickly learn internal systems, processes, and additional software/web-based applications.
  • Strong written and verbal communications skills to effectively interact across business functions and synthesize information to senior leadership.
  • Strong project management capabilities and highly organized with strong attention to detail.
  • Autonomous, accountable, and self-starter. Thrives in a fast pace, highly collaborative, remote work environment.
    This job description is not all inclusive. Bluemercury, Inc. reserves the right to amend this job description at any time. Bluemercury, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

Keywords: Bluemercury, Bethesda , Director, Digital Marketing, Advertising , Bethesda, Maryland