Brand Marketing Strategist III

Company: Navy Federal Credit Union
Location: Vienna
Posted on: May 9, 2025

Job Description:

Overview

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Effectively promote the brand to members and prospective members in support of member-centric enterprise strategy and to achieve business goals. Act as media & partnerships lead on complex issues requiring in-depth knowledge of organizational objectives and competing priorities. Build a differentiated, defensible positioning for Navy Federal brand and service offerings and messaging platforms to inform execution of results-driven marketing communications. Demonstrate good judgement and works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.

Responsibilities

Drive and own the brand portfolio to plan and deliver marketing programs - champion brand and member, develop positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for specific brand and service offerings
Own partnership marketing efforts providing strategic leadership and direction based on business needs. Partner with internal teams and external agencies to plan a roadmap for growth and development. Identify and cultivate strategic partnerships with external companies to develop and execute co-marketing campaigns
Lead annual media planning across all paid channels for the year, collaborating closely with the media agency team to optimize targeting, review media platforms, manage budgets, monitor campaign performance, and deliver impactful results aligned with brand objectives.
Partner with external advertising agencies to achieve brand and product annual performance goals. Ensure integrated strategies/campaigns are executed and delivered efficiently.
Provide portfolio inputs to Marketing leadership for the departmental marketing roadmap Collaborate with analytics, segmentation and member insights teams to represent the member and market (including customer journey and target personas/segments) generated from consumer and competitive insights, driving the messaging, testing, and evaluation to achieve best in class customer experiences and engagement
Contribute to quarterly portfolio planning for Membership alongside product marketing team, providing prioritization and business context to delivery teams while keeping key stakeholders informed of any changes in strategy, approach, timing, challenges, or opportunities, to include, marketing leadership, business unit, and internal cross-functional scrum teams
Build relationships with key corporate stakeholders and act as the face of brand marketing to advocate, educate, and drive macro marketing strategies and facilitate execution of such marketing strategies
Partner with customer journey owners, lead marketing related epics and feature prioritization; including value proposition design, campaign planning and execution, operational readiness, in addition to contributing to targeting identification and campaign analysis
Evaluate and report on campaign performance, test results/learnings, data insights, etc. to business units, cross-functional partners and all levels leadership
Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
Build and maintain thorough knowledge of Navy Federal's brand, products and services, research and competitive trends as well as member insights; provide thought leadership and recommendations for portfolio Business Units and external third-party partners
Evaluate marketing progress through iterations with creative and messaging, or other delivery components, by developing acceptance criteria for delivery team
Lead and assist special projects
Mentor lower level team members
Perform other duties as assigned

Qualifications

Extensive experience in leading large brand, product and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision making
8-10+ years of experience working in paid media with an emphasis on full funnel media and campaign optimization.
Extensive experience in partnership marketing (8-10+ years) working with external organizations (e.g. sport leagues, teams, brands etc.) and agency partners to bring programs to life from inception to execution.
Proven experience in managing agency and partner relationships, providing feedback, and overseeing performance to ensure high-quality deliverables.
Extensive experience in client management, product marketing, and project leadership, including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
Extensive experience leading, shaping and developing marketing plans and innovative solutions that drive results toward business priorities and goals
Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
Significant experience in collaborating across organizational boundaries and building partnerships
Advanced knowledge of state and federal financial and advertising laws, industry regulations, principles, and practices
Advanced knowledge of financial and marketing industry trends, products, and services
Advanced knowledge of product roadmap scoping and planning; experience working within agile frameworks
Advanced experience with PCs and related software packages as well as learning different collaboration and product management tools
Advanced skill influencing, guiding strategic thinking, synthesizing recommendations and building consensus with business partners based on data, insights, research available
Advanced verbal, written, and interpersonal communication skills to deliver effective recommendations and presentations to groups of various sizes
Advanced organizational, planning, and time management skills
Advanced skill interacting with staff, management, vendors, and members diplomatically and tactfully
Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience

Desired Qualifications

Advanced knowledge of NCUA regulations that govern the activities, products and services of the business unit
Working knowledge of Navy Federal products, services, programs, policies and procedures
Advanced knowledge of Navy Federal's functions, philosophy, operations, and organizational objectives
Product Owner certification or equivalent training/experience
Working towards customer Experience Foundations and/or Journey Mapping certifications or equivalent training/experience
Master's degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience

Hours: Monday - Friday, 8:00AM - 4:30PM

Location: 820 Follin Lane, Vienna, VA 22180

About Us

Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.

Our approach to careers is simple yet powerful: Make our mission your passion.

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--- 2024 PEOPLE - Companies That Care

--- Ripplematch Recruiting Choice Award

--- Yello and WayUp Top 100 Internship Programs

From Fortune. -2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran.

Hybrid Workplace: Navy Federal Credit Union is a hybrid workplace, and details will be discussed during your interview process.

Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position

Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.

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