Creative Director, W Hotels (Vice President
Company: Marriott International, Inc.
Location: Bethesda
Posted on: February 20, 2021
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Job Description:
Creative Director, W Hotels (Vice President) Job Description
Posting Date Dec 30, 2020
Job Number 20202441
Job Category Brand Management
Location Marriott International HQ, 10400 Fernwood Road, Bethesda,
Maryland, United States VIEW ON MAP
Brand Corporate
Schedule Full-Time
Relocation? N
Position Type Management
Marriott International is the world's largest hotel company, with
more brands, more hotels and more opportunities for associates to
grow and succeed. We believe a great career is a journey of
discovery and exploration. So, we ask, where will your journey take
you?
JOB SUMMARY This leader is the creative director and brand builder
for W Hotels globally. W Hotels is one of the most inspiring brands
in the industry, born from the energy, pulse and 24/7 lifestyle
that is New York City. The Creative Director will shape the brand
voice and aesthetic direction, driving profitability and growth.
The right leader will be a charismatic brand activist, with a
vision to shake things up. They will serve as the face of the brand
to all stakeholders. They will have a tireless spirit, be a
trailblazer with a bias toward innovation, and a desire for
creative risk taking. They will have the ability to drive design
thinking from ideation thru concept development, refinement, and
execution, building the brand through values and culture. The
Creative Director will define all elements of the brand experience,
ensuring consistency across all guest tough points, tapping into
innovation and experimentation, and seeking to establish an
intangible, emotional connection between guests and the brand. They
will be accountable for leading product development and enhancement
by creating new products and services and evolving existing ones.
The leader will collaborate with cross-functional project teams to
design new concepts and refine existing features to continually
improve adoption and overall guest experience. A key component of
this role is leading all parts of a guest-centered design process
(i.e., ideation, proof of concept, build, pilot, and deployment)
and in creating deliverables at varying levels of fidelity; from
quickly capturing a concepts value proposition to creating final
products and services. The role is responsible for driving
commercial performance, brand health, and guest satisfaction for
the brand. They will partner with relevant teams across Marriott to
support development, owner relations, on strategic portfolio
growth, and on strategy design and construction of new hotels. By
ensuring each hotel flawlessly executes the W Hotels ethos, the
attitude of the brand will be apparent and distinctive, building
unbreakable brand loyalty. CANDIDATE PROFILE Education and
Experience -- 4-year degree from an accredited university in
Design, Marketing, Business, Communications or related field.
Advanced degree in business or related field preferred. -- 12+
years of relevant professional experience in creative, development,
marketing, brand management, or related function, demonstrating
progressive career growth and pattern of exceptional performance.
Lifestyle, luxury or global brand experience preferred -- Preferred
candidate will be from fashion, retail, entertainment or related
industry and have experience in building breakthrough brands CORE
WORK ACTIVITIES Brand Experience Design -- Leads brand experience
design to bring W Hotels to life in unique and consistently
unparalleled ways, ensuring the brands place as the iconic
lifestyle brand globally that appeals to the Disruptor audience --
Uses market research and consumer insights to influence experience
design, product development, and brand initiatives -- Advises on
hotel configuration to optimize the revenue potential with the
luxury lifestyle experience -- Develop brand blueprint, voice, and
strategic pillars along with brand service strategy and culture and
ensures understanding and alignment by key internal stakeholders --
Responsible for maintaining the integrity of the brand by ensuring
that appropriate brand standards are established and monitored --
Serves as brand advocate to lobby for what is right for the brand
-- Responsible for ensuring strong growth of the brand by
delivering an efficient and effective operating model -- Ensure
that brand is fashion-forward, creative, and generates brand
conversation and buzz -- Implement innovative design, beverage and
food, and entertainment concepts, ensuring a dynamic and vibrant
expression of the brand Brand Business Leader -- Serves as the W
Hotels business leader to key internal and external partners, to
drive the growth of the brand globally -- Partners with Marriott
Development and Global Design on the hotel development process and
evolves and repositions W Hotels to lead in the luxury lifestyle
space -- Participates in the selection of beverage & food operators
for each hotel to ensure market compatibility and local success --
Ensures that the business model is clearly articulated for W Hotels
and understood by key stakeholders, and is scalable to drive growth
in the system -- Owns the brand scorecard and is accountable for
brand economic model. Assesses brand performance against scorecard
at appropriate intervals, communicates performance, and adjusts
targets as needed -- Establishes an operating model that ensures
clarity of services and accountabilities, in partnership with
continent leaders and OFS, as relevant Provide Cultural and Service
Leadership -- Inspire and activate the Whatever/Whenever W culture
with continent leadership, headquarters and the hotels Check out
pictures from associates at this location, and some videos too!
Marriott participates in the Electronic Employment Eligibility
Verification Program.
This Employer Participates in E-Verify ENGLISH/SPANISH (PDF)
Right to Work ENGLISH/SPANISH (PDF) Marriott International is an
equal opportunity employer committed to hiring a diverse workforce
and sustaining an inclusive culture. Marriott International does
not discriminate on the basis of disability, veteran status or any
other basis protected under federal, state or local laws. If you
are an individual with a disability and need assistance completing
the online application, please call 301-581-1400. Please leave a
message and a member of our Human Resources team will return your
call within three business days. Alternatively, an email may be
sent to
hqaffirmativeaction@marriott.com . "Applicant Accommodation" should
be included in the subject line of the email. Please note that this
phone number and email are only for those individuals who would
like to request an accommodation to apply for a job.
Keywords: Marriott International, Inc., Bethesda , Creative Director, W Hotels (Vice President, Executive , Bethesda, Maryland
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