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Director of Product Marketing

Company: Regional Recreation Corporation of Wood Buffalo
Location: Bethesda
Posted on: April 3, 2021

Job Description:

Working at GrammaTech - Careers - GrammaTech Static Analysis - Director of Product Marketing in Bethesda, Maryland - Careers at Bethesda Office, 6903 Rockledge Drive Skip Branding Skip to main content

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                Terms of Use - Privacy Policy - Site Map Working at GrammaTech - Careers - GrammaTech Static Analysis - Director of Product Marketing in Bethesda, Maryland - Careers at Bethesda Office, 6903 Rockledge Drive Skip to Main Content Please Enable Cookies to Continue Please enable cookies in your browser to experience all the personalized features of this site, including the ability to apply for a job. Welcome page Welcome page Returning Candidate? Log back in! Director of Product Marketing Job Locations US-MD-Bethesda - US-MD-Bethesda - US Posted Date 3 days ago (2/12/2021 5:24 PM) ID 2021-1177 # of Openings 1 Category Marketing Overview As a critical member of the Marketing team, the Director of Product Marketing will be responsible for collaborating and supporting the sales team to define market requirements, messaging, and positioning for GrammaTech's product portfolio. This individual will work with the marketing and sales teams to drive integrated go-to-market plans for solutions, support new product launches, and provide assistance across the organization and distributors network as required. The ideal candidate must have product marketing experience in the Application Security Testing market. Additional preferred skills include: a very strong writer and storyteller, strong market analysis and execution skills, and is a cross-functional team leader who enjoys driving change in a fast-paced, thriving environment. Reports to: Chief Marketing Officer Location: Preference is Bethesda, MD but would consider remote in the DC area with occasional office visits if skills align. Responsibilities
                • Support the marketing vision, work closely with marketing, sales, distributors, and product management to align priorities, and create a succinct focus on optimized growth of our solutions.
                • Support the development of product positioning, value propositions, and messaging to resonate with the buying audience and align with the core messaging framework.
                • Lead the marketing function for product launches and collaborate on the design, development, and socializing of product, service, and solution-level documents. This includes marketing plans, sales enablement plans, and launch plans.
                • Work with marketing leadership to design marketing plans and present those marketing plans to various internal stakeholders, including product management and the executive team.
                • Collaborate with peers to write compelling content describing the product's ability to meet buyer needs and solve market problems.
                • Create internal positioning guides and external messages and assets focused on key market segments, buyer personas, and buying stages to grow our base.
                • Ensure holistic messaging across solutions portfolio, driving messaging framework through market execution, and timely staff enablement.
                • Implement the messaging strategy through solution-level integrated marketing plans, ensuring alignment and integration of roadmaps + product launches, sales requests for collateral, and external communications deliverables.
                • Assist in product and solution naming by providing market, competitive, and customer context.
                • Lead the creation and cultivation of marketing assets for solutions, including but not limited to market-facing collateral, case studies and success stories, digital media content, speaking proposals, presentations, video content, and technical/scientific support materials.
                • Support knowledge transfer about markets, buyers, and product/solutions across marketing and sales functions.
                • Collaborate with market intelligence team to conduct market and customer research and competitive intelligence to gather data and insight about target personas, buyer needs, and purchasing decision process for the product, including crucial buyer roles.
                • Provide feedback and contribute to the overall GrammaTech marketing strategies and creative approaches. Qualifications Required
                  • BA/BS degree and minimum 8-10 years of experience in enterprise marketing, product management, high tech, or related field.
                  • Must have had experience in the Application Security Testing market (AST) .
                  • Strong background in messaging complex products, impeccable writing skills, and a knack for establishing competitive differentiation; a high impact creative communicator with strong PowerPoint skills.
                  • Demonstrated experience linking product launches to organizational campaign themes and goals.
                  • Demonstrated experience developing strategies for creating pipeline for new offerings, upsell, cross-sell, and account-based marketing programs to grow existing relationships.
                  • Confidence in interacting with all levels of product and marketing leadership to drive a point of view around the future of the product and go-to-market campaigns.
                  • Ability to work in a collaborative, cross-team capacity and work across functions and departments to bring solutions to life.
                  • Excellent track record of working cross-functionally with engineers, sales, distributors, and management. About the Company Innovation is at the heart of GrammaTech, and we are constantly pushing the boundaries of software research and development-from software assurance and cybersecurity to software synthesis and maintenance. We develop new technologies and see the results of our research incorporated into tools used by engineers and security professionals worldwide. GrammaTech was founded in 1988, with the firmly grounded purpose of helping today's organizations develop tomorrow's software. With a focus on the evolving cybersecurity landscape, software hardening and intelligent systems, we tackle the most challenging software issues through a constant stream of highly innovative research and commercial development programs. Headquartered in the beautiful Finger Lakes Region of New York, we have offices in Bethesda, MD, and Ithaca, NY, as well as opportunities for remote employment. We offer a competitive salary and benefits package including health care plan options, a generous paid time off program, flexible hours, 401(k) plan with company contribution, and opportunities for professional and personal development. GrammaTech, Inc. is an Equal Opportunity/Disability/Veterans/Affirmative Action employer.--
                    Members of underrepresented groups are encouraged to apply. Options Apply for this job online Apply Share Refer this job to a friend Refer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Loading... Application FAQs Software Powered by iCIMS
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Keywords: Regional Recreation Corporation of Wood Buffalo, Bethesda , Director of Product Marketing, Executive , Bethesda, Maryland

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