Digital Content Manager - Remote (Hybrid Available)

Company: GRF CPAs & Advisors
Location: Bethesda
Posted on: June 12, 2022

Job Description:

Description GRF is seeking a dynamic digital communications professional with a passion for creating compelling content for target audiences and driving digital strategy. Reporting to the Chief Marketing Officer, the Digital Content Manager engages in all aspects of marketing campaigns, from concept to execution, across multiple digital channels. The individual applies standard methodologies and tools in digital communications to improve reach, engagement, and SEO, and provides leadership with data and best practices necessary to refine strategy over time. This position is part of a high-performing team that frequently works together on projects and partners with colleagues across the firm. The individual is a creative thinker, a problem-solver, and displays the ability to manage projects with little or no direction. The Digital Content Manager demonstrates a willingness to learn about the accounting profession, understand the service lines offered by the firm, and recognize the industry verticals we serve. Responsibilities: Plans, develops, and distributes external communications (niche newsletters, industry alerts, and other digital communications) for a variety of audiences in coordination with CMO and Content Strategy and Pursuits Manager Manages social media strategy across all channels including planning, content development, and scheduling content consistent with current marketing campaigns and firm priorities Writes and edits digital content related to blog posts, articles, white papers. sell sheets, case studies, news items, press releases, and other thought leadership as needed Manages GRF---s website, creates new pages/layouts, and publishes new content as needed Manages SEO strategy and optimization Monitor website statistics and social media analytics and provides regular reports to leadership Researches and evaluates digital marketing trends and serves as a subject matter expert of digital marketing strategy and initiatives Manages brand consistency across all channels Works closely with third-party website vendor on new projects as needed and leads monthly web team meeting Develops new marketing collateral and short videos as needed for marketing campaigns in coordination with CMO and Content Strategy and Pursuits Manager Creates graphics for the team as needed for advertising, marketing projects, and campaigns Maintains templates and playbooks for website and social media best practices Supports other departments and initiatives as needed with writing and creative Provides staffing support for marketing events as needed Develops new business proposals at the direction of the Content Strategy and Pursuits Manager Requirements 5-7 years of marketing and/or communications experience College degree in marketing, journalism, or a communications field Exceptional written and verbal communications skills, including both long- and short-form communications Demonstrated experience in digital communications and developing content for marketing campaigns Robust understanding of communications planning, creation, publishing, monitoring, and measurement methods and tools Strong time-management and project management skills are essential Ability to work in a fast-paced environment with changing deadlines Benefits This is a full time position. Our office is located two blocks from the Bethesda Metro Station (red line). Our benefits include a 401(k) plan with profit sharing, 100% paid individual medical, life and disability insurance, student loan repayment, and a culture that fosters flexibility and career development. We look forward to hearing from you GRF CPAs & Advisors is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status or disability. At GRF CPAs and Advisors, we cultivate an inclusive business environment where all employees are valued for their unique contributions to our mission to provide exceptional financial, tax and consulting services to our clients in the US and around the world.

Keywords: GRF CPAs & Advisors, Bethesda , Digital Content Manager - Remote (Hybrid Available), Executive , Bethesda, Maryland