Digital Content Manager - Remote (Hybrid Available)
Company: GRF CPAs & Advisors
Location: Bethesda
Posted on: June 12, 2022
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Job Description:
Description GRF is seeking a dynamic digital communications
professional with a passion for creating compelling content for
target audiences and driving digital strategy. Reporting to the
Chief Marketing Officer, the Digital Content Manager engages in all
aspects of marketing campaigns, from concept to execution, across
multiple digital channels. The individual applies standard
methodologies and tools in digital communications to improve reach,
engagement, and SEO, and provides leadership with data and best
practices necessary to refine strategy over time. This position is
part of a high-performing team that frequently works together on
projects and partners with colleagues across the firm. The
individual is a creative thinker, a problem-solver, and displays
the ability to manage projects with little or no direction. The
Digital Content Manager demonstrates a willingness to learn about
the accounting profession, understand the service lines offered by
the firm, and recognize the industry verticals we serve.
Responsibilities: Plans, develops, and distributes external
communications (niche newsletters, industry alerts, and other
digital communications) for a variety of audiences in coordination
with CMO and Content Strategy and Pursuits Manager Manages social
media strategy across all channels including planning, content
development, and scheduling content consistent with current
marketing campaigns and firm priorities Writes and edits digital
content related to blog posts, articles, white papers. sell sheets,
case studies, news items, press releases, and other thought
leadership as needed Manages GRF---s website, creates new
pages/layouts, and publishes new content as needed Manages SEO
strategy and optimization Monitor website statistics and social
media analytics and provides regular reports to leadership
Researches and evaluates digital marketing trends and serves as a
subject matter expert of digital marketing strategy and initiatives
Manages brand consistency across all channels Works closely with
third-party website vendor on new projects as needed and leads
monthly web team meeting Develops new marketing collateral and
short videos as needed for marketing campaigns in coordination with
CMO and Content Strategy and Pursuits Manager Creates graphics for
the team as needed for advertising, marketing projects, and
campaigns Maintains templates and playbooks for website and social
media best practices Supports other departments and initiatives as
needed with writing and creative Provides staffing support for
marketing events as needed Develops new business proposals at the
direction of the Content Strategy and Pursuits Manager Requirements
5-7 years of marketing and/or communications experience College
degree in marketing, journalism, or a communications field
Exceptional written and verbal communications skills, including
both long- and short-form communications Demonstrated experience in
digital communications and developing content for marketing
campaigns Robust understanding of communications planning,
creation, publishing, monitoring, and measurement methods and tools
Strong time-management and project management skills are essential
Ability to work in a fast-paced environment with changing deadlines
Benefits This is a full time position. Our office is located two
blocks from the Bethesda Metro Station (red line). Our benefits
include a 401(k) plan with profit sharing, 100% paid individual
medical, life and disability insurance, student loan repayment, and
a culture that fosters flexibility and career development. We look
forward to hearing from you GRF CPAs & Advisors is an equal
opportunity employer. Qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, gender identity, sexual orientation, national
origin, protected veteran status or disability. At GRF CPAs and
Advisors, we cultivate an inclusive business environment where all
employees are valued for their unique contributions to our mission
to provide exceptional financial, tax and consulting services to
our clients in the US and around the world.
Keywords: GRF CPAs & Advisors, Bethesda , Digital Content Manager - Remote (Hybrid Available), Executive , Bethesda, Maryland
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