Director, Demand Generation
Company: SANS Institute
Location: Bethesda
Posted on: June 19, 2022
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Job Description:
Job DescriptionSalary: About SANSSANS Institute (SANS) was
established in 1989 as a cooperative research and education
organization. In the next 25 years it grew to become the most
trusted and, by far, the largest source for information security
training and security certification in the world reaching more than
300,000 security professionals around the world today, with around
60,000 having been granted Global Information Assurance
Certification (GIAC) security certifications – the leading
certification that provides assurance to employers that their
people and prospective hires can actually do the job. At the heart
of SANS are the many security practitioners – from auditors and
network administrators to chief information security officers, all
sharing the lessons they learn and jointly finding solutions to the
challenges they face – in varied global organizations from
corporations to universities working together to help the entire
information security community.Join the SANS TeamAt SANS, our
culture is defined by Mission, Brand, People. Our goal is to hire
people who understand the importance of continuing to fight against
the "bad guys" (Mission) while delivering the highest quality
training (Brand) to our students. We want employees whose personal
values align well with our culture of fairness, honesty, customer
focus, and pragmatic approach (People).Summary of PositionWe're
looking for a Demand Generation Manager who will be responsible for
the strategy and execution of marketing programs across multiple
channels. In this role, you'll be responsible for managing programs
to generate and nurture leads via events, inbound and outbound
campaigns, and cooperative marketing with business units and
partners. Reporting to the CMO and working closely with
cross-functional teams, you'll design, plan, manage, and optimize
integrated, multi-channel marketing campaigns to generate pipeline
revenue. If you're looking for a diverse company with a family
culture and the opportunity to develop as a professional, this
might be the job for you. Our mission is to empower cyber security
professionals with the practical skills and knowledge they need to
make our world a safer place.The Director of Demand Generation owns
the demand and lead generation strategy, leveraging multiple
channels and programs to drive qualified opportunities for the SANS
sales teams. This includes using marketing automation, SEO, PPC,
email, social, sales enablement, inbound and trade shows. This
person is analytical and results-driven with a passion for
continually testing and moving the needle.This Sr level marketing
role you will work closely with the Product Marketing, Content and
Digital teams and the Sales organization to generate and optimize
high-quality SQLs.Position Responsibilities
Desired Skills and Experience
Keywords: SANS Institute, Bethesda , Director, Demand Generation, Executive , Bethesda, Maryland
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