Web Designer/Digital Marketing Designer

Company: Salsa Labs
Location: Bethesda
Posted on: May 2, 2021

Job Description:

Salsa OverviewSalsa is a leading technology company serving the nonprofit sector. Salsa provides powerful SaaS tools for fundraising, advocacy, marketing and supporter engagement across all types of nonprofit organizations. Founded in 2003, Salsa is driven by a passion to help nonprofits achieve their mission. Salsa makes it easier for social good organizations to engage communities, raise funds, rally supporters and make their voices heard. Salsa powers more than 3,000 organizations and 10,000 nonprofit professionals organizations like Marine Corp Toys for Tots, American Bird Conservancy, Alliance for Justice, Campaign for Tobacco Free Kids, Save the Children and many more.Salsa is a great place to work - a transparent organization that promotes a flexible and collaborative culture. Team members work hard, have fun, and actually help social good organizations change the world for the better. Salsa does well by doing good.As a leader in the $1B nonprofit technology space, Salsa is profitable with double digit year over year revenue growth. Salsa is owned by one of the most highly regarded Private Equity Firms in the software sector, Accel-KKR.About Salsas InvestorAccel-KKR is a technology-focused investment firm with $4.3 billion in capital commitments. The firm focuses on software and IT-enabled businesses well-positioned for topline and bottom-line growth. At the core of Accel-KKR's investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions including buyout capital, minority-growth investments, and credit alternatives. Accel-KKR also invests across a wide range of transaction types including private company recapitalizations, divisional carve-outs and going-private transactions. Accel-KKR is headquartered in Menlo Park, CA with additional offices in Atlanta and London.
Position Overview: As a collaborative Marketing Team member, the Web Designer/Digital Marketing Designer will utilize powerful tools like the Adobe Creative Suite and Hubspot COS to apply inbound marketing strategies to support the efforts of our Marketing, Sales, and Customer Success teams. Having a background in web development and graphic design will aid this candidate in building and maintaining website enhancements and landing pages. The ideal candidate will also have a knack for analyzing data and monitoring web successes and failures to influence Salsas website strategy.Job Responsibilities:

• Work under tight deadlines to produce quality digital design materials that support Marketing, Sales, and Customer Success efforts
• Build, launch and maintain HubSpot COS websites, website enhancements and landing pages
• Become proficient with using Hubspot Content Optimization System (COS) including the creation of HubL modules
• Continually optimize Salsas website performance and assist in planning website strategy
• Apply inbound marketing strategies for website development to generate quality sales leads
• Design other marketing/digital marketing and advertising materials including product videos and animated content as needed
• Maintain corporate branding across all platforms
• Manage and maintain digital asset library using shared services like Google Drive.
• Use design strategies that maximize conversion of website visitors to quality sales leadsWhat Were Looking For:
  • 4+ years web design experience that includes graphic design, front-end web design and website optimization
  • Strong working knowledge of CSS3, HTML5, jQuery, JavaScript
  • Experience working with the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Adobe Premier & After Effects)
  • Meaningful experience working in Hubspot environment is required, must achieve Hubspot Design Certification
  • Must be comfortable working with responsive layouts and designs, and building effective, intuitive user interfaces
  • Candidate must have working knowledge of building custom tools and modules like online calculators
  • Must be familiar with Google Webmaster ToolsThe Right Candidate Will:
    • Be an innovative designer, fast learner, and collaborative team player
    • Be a strong problem solver with experience trouble shooting web applications and code
    • Have outstanding computer, communication, proofing, testing and research skills.
    • Have in-depth knowledge of social media platforms
    • Take a strong interest in analytics, data, and monitoring web successes and failures.
    • Enjoy working in a fast-paced, startup environmentPerks & Benefits of Working at Salsa Labs:Aside from working with smart, passionate Salsa employees, having uncapped growth potential and an awesome work/life balance, this position includes a competitive suite of benefits. Benefits include health, dental and vision insurance, 401K with immediate enrollment, life insurance, short and long-term disability insurance, paid holidays, unlimited paid time-off and no dress code!Location & Work Environment:Just a few blocks from the Bethesda Metro on the Red Line, our office is located at 7920 Norfolk Ave, Bethesda, MD 20814. Our culture is fast-paced, creative and innovative with a casual work environment.EEO Statement: Salsa Labs, Inc. provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, or genetics. We seek to build a diverse staff representative of the communities we serve. All qualified applicants are strongly encouraged to apply.

Keywords: Salsa Labs, Bethesda , Web Designer/Digital Marketing Designer, IT / Software / Systems , Bethesda, Maryland