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Senior Content Strategist

Company: TC Industries Of Canada Company
Location: Bethesda
Posted on: September 13, 2020

Job Description:

The Senior Content Strategist manages our clients’ branded social media strategy and accounts, including everything from research and editorial planning to content production, channel management, and reporting. This person will be working on strategic planning, content development, leading campaign and post concepts, and proactively bringing creative ideas to the table.

This person works alongside key stakeholders on the marketing team — including content producers, community managers, and digital specialists — to develop a social media playbook at the outset of a contract; map out editorial calendars on a quarterly or monthly basis; collaborate with subject matter experts in design, photography, and videography on content production; and post and boost content across social platforms. This role also includes managing conversation among influencers, social media community members, and serving as the voice of clients to the community (and vice versa).

While the Content Team is based in our Bethesda, MD office, this role is temporarily remote due to COVID-19.

Key Tasks and Responsibilities

Strategy

Provide content strategy and content recommendations to Streetsense clients

Immerse yourself and appropriately engage in relevant social media communities

Provide content strategy education for internal staff and client personnel as needed

Provide strategic direction for any influencers we engage with to create content for our clients

Content Development and Production

Demonstrate expertise in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience

Develop and manage strategies, playbooks, editorial calendars, shot lists, asset collection, art direction, and collaboration with in-house design team to execute resources needed for account success

Ensure all content is on-brand and consistent in terms of style, quality, and tone of voice

Communication and Collaboration

Communicate schedules to leadership, account services, and clients on a regular basis for review and approval

Cultivate and grow an audience; deploy, monitor, and report on the success of a campaign

Work with the Digital Team to manage digital advertisement campaigns and drive to target

Reporting and Measurement

Manage monthly and quarterly reporting to track, measure, analyze, and optimize content against performance and KPIs

Gather insights on content trends specific to each client and their industry, competitors, and audiences

Drive continuous content optimization and improvement based on the insights and reported measurement to the client

People Management

Mentor content producers on social media platform and community management best practices

Review and approve work from content producers

Oversee timesheets and vacation requests

Hold weekly one-on-one meetings with direct reports to facilitate their career growth and success in their roles

Requirements 5+ years of experience in content creation, content strategy, or similar roles

Proven track record of growing brands social accounts and driving KPIs for brands through strategic content creation

Ability to derive insights from content performance and optimize accordingly

Proven communication skills, including strong written and oral communications (providing written examples of work)

Preferred Qualifications (But Not Required)

BS/BA degree or higher in communications, business, journalism, or related work experience

Experience with social media software (Sprout Social, Khoros, Falcon.io)

Basic to intermediate experience with Adobe Creative Suite

Exceptional writing and editing skills with an outstanding command of the English language

Familiarity with AP Style

Certifications in marketing/advertising for any social or digital marketing platforms

Keywords: TC Industries Of Canada Company, Bethesda , Senior Content Strategist, Other , Bethesda, Maryland

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