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Senior Analyst, Digital Analytics

Company: Total Wine
Location: Bethesda
Posted on: June 6, 2021

Job Description:

Total Wine & More is looking for a Senior Analyst, Digital Analytics to help us drive data and insights into our decisions and actions. This role is suited for experienced analysts with a passion for data-driven hypotheses and, eagerness to drive growth and brand awareness. It involves the ability to identify opportunities to enhance customer experience, site engagement, and conversion, and then lead the communication and data-driven recommendation to business peers and leaders across the company. You will report to the Manager of Digital Analytics.

You will

  • Partner directly with business stakeholders across departments to meet their digital data and analytics needs
  • Produce, set-up, and measure testable hypotheses related to customer acquisition / retention, micro and macro conversion, user experience and profitability
  • Manage reports and dashboards that derive insights from customer shopping and purchasing behavior
  • Lead the measurement strategy and analysis for important projects aiming to improve essential business objectives
  • Identify challenges and opportunities for improvement through data analysis to make strategic recommendations
  • Bring decision-driving information to each of the product agile teams to support the product and optimization roadmaps
  • Use the tag management tool to deploy/manage 3rd party tags and the analytics and testing platform implementations
  • Connect insights from multiple sources of data to provide creative perspectives

You will come with

  • Bachelor's Degree
  • 4+ years of experience as an analyst in a corporate or consulting environment
  • Strong proficiency using web analytics tools such as Adobe Analytics, Google Analytics to do funnel analysis and measure browsing activity
  • Strong proficiency using Business Intelligence Tools (Tableau, Power BI, Looker, MicroStrategy, Domo, etc.) to create dashboards and tell stories with visualizations
  • Strong experience using SQL to pull and manipulate data
  • Experience working with relational databases
  • Experience with A/B Testing - including hypotheses-generation, test set-up, analysis and presentation of results
  • Experience working in digital analytics - specifically in retail or eCommerce

Physical Requirements (with or without accommodations)

We offer

  • Paid Time Off (PTO)
  • Generous store discounts
  • Health care plans (medical, prescription, dental, vision)
  • 401(k), HSA, FSA, Pre-tax commuter benefits
  • Disability & life insurance coverage
  • Paid parental leave
  • Pet insurance
  • Critical illness and accident insurance
  • Discounted home and auto insurance
  • College tuition assistance
  • Career development & product training
  • Consumer classes
  • & More!

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at!

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More.Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

Keywords: Total Wine, Bethesda , Senior Analyst, Digital Analytics, Other , Bethesda, Maryland

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