Senior Demand Generation Manager

Company: Citrix Systems Inc.
Location: Bethesda
Posted on: June 12, 2021

Job Description:

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!

What we're looking for:

The Senior Demand Marketing Manager is responsible for developing and managing the demand strategy and plans to support Citrix marketing campaigns. This role will drive the demand campaign strategy across integrated marketing teams, and will develop and manage demand plans to drive inquiries and meet pipeline goals, as well as measure and report on campaign performance across teams. The ideal candidate will have a curiousity for testing new and innovative approaches to generate demand, and will take a data-driven approach to planning and optimizing demand plans across both inbound and outbound channels.

Job Responsibilities:

• Have a deep understanding of historical campaign performance by segment, audience, product, channel, content and region to drive data-driven strategic campaign recommendations
• Demonstrate knowledge of the market opportunity by segment, industry trends, competitive landscape and Citrix products
• Leverage segmentation work and buying group data to define target audiences and channels of reach for demand programs, and deliver insights to drive segmentation and audience optimization
• Define demand program KPIs and measurable goals, and develop quarterly forecasts to ensure inquiries, MQLs and pipeline deliver on goals across all channels and align to demand targets
• Represent demand strategy in global integrated campaign framework, and partner with Marketing Enablement, Brand, Social and Alliances teams to ensure a seamless, full funnel brand to demand campaign
• Collaborate with PMM and Brand to define buyer needs, positioning and messaging to drive demand program requirements for target audiences
• Partner with Content Marketing and PMM to define content requirements and mapping throughout journey stages
• Develop and socialize quarterly omni-channel, multi-touch demand plans aligned to sales plays and marketing and campaign strategy, and manage timely activation
• Analyze and share campaign performance and consistently track performance to ensure pacing to deliver on goals and pipeline targets
• Evaluate campaign program and channel performance to implement optimizations and improve spend efficiency, and provide strategic recommendations for optimizing performance across segments, audiences, products and regions
• Brief digital marketing team on campaign strategy to enable effective agency briefings to achieve goals
• Work with Demand Management and Enablement teams to ensure Sales has tools and resources necessary to follow up on marketing leads, and to obtain feedback that will help optimize program performance & investments
• Research marketing trends to continually innovate and test new lead generation approaches
• Effectively communicate campaign strategy, plans and performance across key stakeholders and executives
• Demonstrate ability to lead a small team of demand campaign strategists
• Other duties as assigned

Job Requirements:

• BA/BS or equivalent professional experience required
• 10+ years progressive marketing experience, with 5+ years in B2B demand generation
• Experienced SaaS demand marketer with experience working in a distributed global marketing organization
• Track record of success developing and executing demand campaign strategy and plans to support marketing priorities and meet campaign goals, including pipeline generation
• Strong ability to analyze data to drive recommendations for program, channel and campaign optimization
• Strong knowledge of inbound and outbound channels and their role in the customer journey
• Desire to research, learn, test and improve through innovative new approaches to marketing
• Ability to collaborate effectively across teams in a changing environment, and lead and drive direction with cross-functional teams
• Ability to effectively document and communicate plans in multiple formats, including powerpoint and excel
• Attention to detail with strong communication and presentation skills
• Business savvy individual who likes to stay abreast of emerging trends and marketing tactics
• LI-KG1

What you're looking for:

Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It's a simple philosophy that guides everything we do - including how we work. If you're driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.

Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.

Functional Area:

Demand Marketing

About us:

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we're all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You'll enjoy our workstyle within an incredible culture. We'll give you all the tools you need to succeed so you can grow and develop with us.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.html

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at ASKHR@citrix.com for assistance.

If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

Keywords: Citrix Systems Inc., Bethesda , Senior Demand Generation Manager, Other , Bethesda, Maryland