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Advertising Account Specialist

Company: Comcast
Location: Bethesda
Posted on: October 12, 2021

Job Description:

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

The Sales Development Portfolio Strategist is an outward, forward thinking partner to Sales. By partnering with Effectv Advertising Account Executives, the Portfolio Strategist will help determine the appropriate strategy, value proposition, solution to solve the client's needs/objectives/goals.

Job Description

Responsibilities:

  • Conducts proactive industry trend analysis (for 1-1 opportunities and 1-to-many opportunities).
  • Collaborates with sales and leadership on the market intelligence and POV for Effectv.
  • Facilitates the selling of advertising by providing plans that meet the needs of assigned client and sales force and by targeting and appealing to important clients, industries and market segments.
  • Utilizes research data and analysis to determine best multi-screen advertising solution for targeted audiences, clients and available inventory.
  • Develops customized proposals and pre-sales materials to position the sale of advertising campaigns related to strategic accounts.
  • Gathers and summarizes marketplace intelligence relative to sales and programming. Generates, tracks and distributes sales reports to measure sales effectiveness related to strategic accounts.
  • Partnership/assistance/collaboration with the Advertising Strategist.
  • Demonstrates an understanding of and an ability to speak to multiple Centers of Excellence within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences across our portfolio of solutions.
  • Identifies appropriate time to engage with various Centers of Excellence – Data Insights & Innovation, Promotional/Sponsorship Marketing.
  • Develops discovery questions to determine client’s audience goals/value propositions.
  • Address and support turn-key/templated materials request .
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Requirements:

  • Bachelor’s Degree or Equivalent.
  • Generally requires 3-5 years’ experience.
  • Geographic knowledge of designated territory (local, multi-market, auto, enterprise).
  • Foundational knowledge of industry trends, competitive landscape, and Effectv’s portfolio of solutions.
  • Strong familiarity with industry Insights (e.g. healthcare, legal, retail, etc.), Internal Comcast Data/Insight Tools, Google Analytics.
  • Ability to demonstrate an understanding of and ability to speak to multiple subject matter experts within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences.
  • Design abilities (PPT, basic graphics, etc.).

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.


Education

Bachelor's Degree

Relevant Work Experience

2-5 Years


Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Keywords: Comcast, Bethesda , Advertising Account Specialist, Other , Bethesda, Maryland

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