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SEM Supervisor

Company: Deloitte
Location: Bethesda
Posted on: June 15, 2022

Job Description:

Deloitte Digital is creating a new model for a new age-we're an agency and a consultancy. Understanding the digital space and preparing for what's next is at our core. We help clients reimagine how profits are made. We rethink how relationships are created and built. We reshape the landscape of work and rewire the high-reaching fabric of entire industries. That's the power of driving disruption, and that's what we do.

Our Deloitte Digital studio teams are part of a full-service interactive marketing and advertising agency. We are seeking a SEM Supervisor to join our collection of artists, analysts, strategists, engineers, writers, makers, business-builders, designers, doers, and dreamers, who are all united by a belief in the power of creativity to Elevate the Human Experience.

With digital studio locations in Chicago, Denver, Los Angeles, New York, San Francisco, and Seattle, we work alongside broader Deloitte to solve our clients' toughest challenges and redefine how business gets done.

Work you'll do

As the SEM Supervisor, you will lead the SEM-specific work stream for out clients as part of larger engagements. You'll manage a team that will deliver work like the following:

  • Paid search strategy, including account structure, bid strategy and cost saving analysis
  • Paid search execution within an ongoing client relationship as past of campaign support, including forecasting, budgeting, pacing, campaign and landing page creation and optimization, and more.
    You often perform advanced research and analysis on search performance metrics: you measure the effectiveness of SEM strategy in terms of ROI, traffic, and conversion against the overall goals of the business; and you ensure that SEM activities stay aligned with business objectives.

    You may integrate directly with our SEO folks to develop efficiency plays, and with our ad-tech folks to activate on audience orchestration efforts, synthesizing activation across major acquisition channels. And you'll join a quickly growing team, with the potential to support paid search pipeline and operations.

    The team

    Advertising, Marketing & Commerce

    Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

    We serve our clients through the following types of work:
    • Cross-channel customer engagement strategy, design and development to include the creation of omni-channel digital experiences across web, mobile, social, physical, AR/VR, voice, gesture, IoT, and video
    • eCommerce strategy, implementation and operations
    • Marketing Content and digital asset management solutions
    • Marketing Technology and Advertising Technology solutions
    • Marketing analytics implementation and operations
    • Advertising campaign ideation, development and execution
    • Acquisition and engagement campaign ideation, development and execution
    • Agile based, design-thinking, user-centric, empirical projects that accelerate results
      Qualifications

      Required:
      • 3+ years of full-time agency or consulting SEM experience required
      • Fluency in paid search products like PLAs, DSAs, Remarketing; Kenshoo and Marin; pre billing and tune-up; certified in google awards, Gemini, Bing Ads.
      • Ability to offer and defend solutions based on experience and best practices.
      • Collaborative working style to build relationship
      • Strong project management skills, ability to triage and prioritize many competing needs
      • Excellent verbal, written and presentation skills
      • Comfortable interacting regularly with both technical subject matter experts as well as business owners of all organizational levels, presenting complex information in a way that is easy to understand, and tailoring it to different audiences
      • Must be legally authorized to work in the United States without the need for employer sponsorship now, or at any time in the future
      • Ability to travel up to 50% on average, based on the work you do and the clients and industries/sectors you serve
        Preferred :
        • Bachelor or Associates Degree
        • Experience pitching
        • SEO experience
        • Forecasting and performance modeling experience

Keywords: Deloitte, Bethesda , SEM Supervisor, Other , Bethesda, Maryland

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