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Specialist, Social Media (Brand Strategy And Communications)

Company: American Physical Therapy Association
Location: Bethesda
Posted on: November 21, 2022

Job Description:

Title: Specialist, Social Media (Brand Strategy and Communications)Department/Unit: Brand Strategy and Communications/Member ExperienceFLSA Status: Full-time, ExemptLocation: Alexandria, VAAbout APTADo you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who are passionate about making a difference? Are you excited to work in a new state-of-the-art building designed to encourage movement, participation, and employee health?Then you want to work for APTA!APTA is the trusted leader for the physical therapy profession, representing more than 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the association's mission to build a community that advances the profession of physical therapy to improve the health of society. Learn more in our Association Profile.Located in Alexandria, Virginia, APTA has outstanding employee benefits, including flexible work schedules, generous retirement contributions, and travel subsidies for employees who choose public and active transportation.SummaryThis position will oversee APTA's social media management and strategy across APTA and ChoosePT accounts. This position also will support various digital media strategies, including podcasts, livestream events, and video. This position coordinates photo shoots and helps develop graphics for social media. We seek someone with demonstrated social media and other digital communications experience.As a member of the Member Experience team, you will implement efforts to support organizational priorities and activities within the Brand Strategy and Communications department. You will support unit efforts with a focus on departmental contributions to systems and data strategy, membership strategy, scientific strategy, education and certification strategy, and business strategy for the Association. You will participate and support efforts for appointed and member volunteer groups and APTA leadership. You will support preparation of compliance requirements and documents and seeks out opportunities for continuous quality improvement in department activities. You will be an effective champion of the Association vision, mission, and brand.Essential FunctionsPlanning and developing social media campaigns.Develop content or manage development by content developersPosting content across social media accounts.Engaging with customers on different channels.Analyzing running campaigns.Being on top of the latest social media trends.Monitor and analyze customer expectations according to past social media activityDevelop social media campaigns.Define KPIs and KRAs for social media campaignsUpdate social media content across all channelsUse social media marketing tools such as Buffer and HootsuiteMonitor SEO and web traffic metricsKeep abreast of social media trendsCommunicate effectively to all stakeholders including senior management and content developersRegularly review email analytics to ensure delivery, look for engagement trends and anomalies, and share this feedback with appropriate stakeholders.Implement work plans related to respective activities of the Brand Strategy and Communications department which align with organizational priorities and the Association's systems and data strategy, membership strategy, scientific strategy, education and certification strategy, and business strategy.Prepare and complete required departmental compliance forms as outlined below including ensuring required information is accurate for timely submission of all required form.Contribute to and implement recommendations on advancing operations within the department to gain efficiencies, and grow revenue, if applicable.Contribute to quality assurance and continuous quality/performance improvement in department activities, including supporting department director, and unit leader in annual assessments of respective budget activities.Support the Member Experience team in the implementation of the Association's programs, priorities, and projects in partnership with department director and staff colleague.Prepare in consultation with the manager, department level data which supports and aligns with the APTA data strategy.Staff ExpectationsUpholds and fosters team valuesComplies with all APTA policies and proceduresPerforms other duties as assigned to foster achievement of association prioritiesQualificationsBachelor's Degree, required, or equivalent experienceThree to five years of social media management experienceAbility to plan, implement, track, and analyze social media marketing initiatives across platformsCurate, create, and collaborate on the development of content for podcasts, perspectives, emails, and live broadcastsLead photography curation in line with organizational brandWorking knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.Eye for detailAbility to manage multiple projectsWriting and editing experience preferredExperience communicating effectively verbally and in writingExperience producing reports/charts/graphs and analyzing dataTravel Requirements0 10% local, NationalHow To ApplyPlease send resume and cover letter, including salary requirements, when applying.Principals only; no agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please visit e-verify.Uscis.Gov.APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.

Keywords: American Physical Therapy Association, Bethesda , Specialist, Social Media (Brand Strategy And Communications), Other , Bethesda, Maryland

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